Collaboration with Strategic Partners

Strategic partners are tour operators with organised programmes for Croatia and carriers for Croatia for air, bus, rail and/or maritime transport that introduce new programmes, enhance existing programmes and/or extend the period of their programmes. The purpose of collaboration is to raise awareness of the Croatian brand of tourism on the selected market by focusing on potential guests through joint campaigns. These campaigns are related to the strategic partner programme for Croatia, which is aligned with the strategic goals of the CNTB.

Call for Expression of Interest for Marketing Collaboration with Strategic Partners for the period 2024–2027.

In accordance with the Strategic Marketing and Operational Plan for Croatian Tourism for the period 2023–2027 and other strategic and operational documents, in 2023 we carried out the Call for Expression of Interest for Marketing Collaboration with Strategic Partners for the period 2024–2027. The subject of collaboration are joint promotional activities with strategic partners in foreign markets. Strategic partners carry out promotional activities with the support and approval of tourist boards of all levels (CNTB as well as regional and local tourist boards) participating in such campaigns.

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