Business Intelligence

With the aim of providing support in the decision-making process and strategic planning of public and private sector entities in the tourism economy of Croatia, we continuously publish information related to market trends, analyses of achieved inbound tourist numbers as well as the results of market research programmes related to the various segments of tourist traffic or business.

Current Data

Information on the Course of the Tourist Year

Informacije o tijeku sezone donose pokazatelje ostvarenog turističkog prometa (evidentirane putem sustava eVisitor) u mjesečnim intervalima (uz podatke za pripadajuća kumulativna razdoblja).

Market Research Programmes

Research and Analyses of the Tourism Market

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TOMAS surveys

Quantitative studies that use interviews with tourists to collect data on their attitudes and consumer habits. The goal is to better understand the behaviour of tourists in Croatian destinations.

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Tourism in figures

An annual publication of the Ministry of Tourism of the Republic of Croatia that includes general and specific data on tourism. It contains a comprehensive analysis of tourism indicators.

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Analyses of Tourist Traffic

Detailed analyses of tourist traffic, seasonality and accommodation capacities. Thematic areas such as the business operations of tourism entities and tourist movement patterns are also covered.

Source Markets

Market Profiles and Other Information

The profiles of key source markets for Croatia provide various information relevant for understanding the fundamental characteristics of tourist traffic in the context of a wider range of indicators from the domains of political regulation, the economy, the media landscape, socio-demographic trends, air transport links with Croatia, leisure time organisation (holidays), etc. The profiles are prepared using various standardised data sources, in cooperation with the network of our offices abroad.

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Tourism: An International Interdisciplinary Journal

‘Tourism: An International Interdisciplinary Journal’ is an international scientific and professional journal available in open access with an impressive tradition of publishing articles on matters of contemporary tourism, which has been regularly published since 1953.

The journal focuses particularly on contributions taking a critical approach to existing knowledge and speaks about emerging matters while publishing four types of contributions: original scientific papers, case studies, review articles and brief announcements. The co-publishers of the journal are the Institute for Tourism and the Croatian National Tourist Board.